What is not? Bulldada is the nearly unexplainable label for that mysterious quality that impregnates ordinary things with meaning for the SubGenius no matter how devoid of value they may appear to The Others. Seeing in the vivisecting light of bulldada, we recognize that the most awe-inspiring artifacts of our civilization are not the revered artsy-fartsy pieces of "culture" displayed in our swankest art museums, universities and concert halls - as the Conspiracy would have us believe! - but are instead to be found in such icons as low-budget exploitation movies, lurid comic books, all-nite TV, sleazy Paperbacks of the Gods, certain bizarre billboards and pulp magazine ads, and literally any other fossil of raw humanity in all its shit-kickingly flawwed glory.
Bulldada shows us that cheesiness tells the Truth and gives good Slack whereas status-mongered slickness is merely a sheen of sham value dangled as bait for the hungry dollars of the idiot bourgeois. The SubGenius is not interested in dignified "Learning" or even science fiction - no, what he craves is greasy SCI-FI. He is a veritable scholar of CHEEPNIS! For when a certain level of shoestring-budget "exquisite badness" is descended to on the Rungs of Art, one hits'the cut-off point where true bulldada begins, the 'edge valve' where the SubGenius starts finding almost religious interpretation for the results of atrocious craftsmanship, the point after which a work's quality as a piece of bulldada increases in inverse proportion to its ability to yell a coherent story. The less sophisticated a motion picture (our highest art form) becomes, for instance, the more dismemberingly eternal are the truths between the lines. MARS NEEDS WOMEN! PANIC IN YEAR ZERO! Often, they contain inadvertent prophecies - as well as unexpected background appearances of Dobbs! PLAN NINE FROM OUTER SPACE! MONDO BIZARRO!
At it's heart, the concept of BullDada (much like the Subgenius "ShortDurationPersonalSavior"), is about finding your own meaning in the things that resonate with you, instead of accepting our diseased and dying culture's definitions of what has worth and what doesn't. Why should the Pinks define what is meaningful and what isn't for you, my Yeti brothers and sisters?
Looking at this world through the Eyes of the Yeti, instead of the eyes of the pinks, you will see a secret reality you never dreamed of. A realm where the Universe itself speaks to you. A place where you might find the Truth in a discarded porno magazines on the sidewalk, the shelves of a comic book store, in low budget horror movies on late night cable, or the rantings of a homeless street preacher.
You will realize that They have been defining what is important to You. You will understand that The Con has brainwashed you into valuing what They value. Buying in to The Con's definitions of what is important and true enslaves you with a binding far worse than iron shackles, my friends.
Look at this world with your true Yeti eyes, and let the Universe speak to you from the hidden backwaters of this culture, from its "filth" and "perversions", through cheesy 80s hair band heavy metal lyrics and ultra-violent comic books, from tabloid headlines and UFO death cult web sites.. from whatever has personal meaning for You. Find your own holy relics and choose your own ShortDurationPersonalSavior. It's up to you!
The Truth sings to us through everything, if we would only stop and listen
You will be amazed at the wisdom you can find, when looking at the world through your Yeti eyes, even when you are doing something as mundane as watching TV.
Hail Bob!
laotse